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The Eleven · 05 of 11

Content
Sound like you on your best day.

Content is how you prove what you know before anyone buys. We plan and produce the writing, photography and video that answer real questions, in your voice.

01 — Why it matters

Why it matters.

Customers research before they ever contact you. Useful content earns trust, gets you found in search, and gives sales and social something worth sharing.

Without a plan, content turns into random posts that nobody reuses. A plan keeps every piece tied to a customer question and a business goal.

02 — What’s involved

What’s involved.

01

Voice and tone guide

How you sound, with real examples, so anyone on the team can write like you.

02

Content strategy

The topics, formats and cadence that fit your audience and your capacity to keep going.

03

Writing, photo and video

Pages, articles, case studies, scripts, photography and short video, produced to a consistent standard.

04

Repurposing

One strong piece turned into an article, an email, a handful of posts and a short clip.

03 — How we research it

How we figure it out.

  1. 1

    Collect the questions

    We gather what customers actually ask: sales calls, emails, reviews, support tickets and community forums.

  2. 2

    Check search demand

    Keyword and "people also ask" research show how those questions are phrased and how often they come up.

  3. 3

    Find the gaps

    We compare what you and your competitors have published against the questions, and look for answers nobody has given well.

  4. 4

    Measure and prune

    We track which pieces get read, found, shared and lead to inquiries, then do more of what works and retire what doesn't.

04 — What you get

What you walk away with.

Deliverables

  • A 90-day content plan
  • A voice and tone guide
  • A first batch of finished pieces
  • Photo and video shot lists
  • A repurposing map for each major piece

A good fit when…

  • You know your business cold but little of it is written down
  • Your posting is irregular and hard to sustain
  • You need case studies or stories that show your work

Ready to turn up content?

Get an estimate →