A name is the first piece of marketing anyone meets, and the hardest to change later. We look for names people can say, spell and remember, then check that you can actually own them.
A name works every time it's spoken: on the phone, in a referral, in a search box. If people can't spell it or confuse it with another company, word of mouth leaks away.
Availability matters just as much as creativity. A great name with no usable domain, taken social handles or a trademark conflict turns into an expensive problem after you've printed it on everything.
The audience, personality, markets and rules a name must meet, including what it should never sound like.
A wide search across descriptive, evocative, invented and founder-based names, so you see the range before choosing.
Domain, social handle and trademark knockout searches on every finalist.
Short-listed names tested with real people for spelling, recall and first reactions.
We pin down who the name is for, what it must communicate, where you'll operate, and the red lines.
We generate a long list across naming styles, then check meanings and associations in other languages and in everyday slang.
Domain registries, social platforms and the USPTO trademark database, plus a look at who else uses similar names in search results. Formal trademark clearance stays with your attorney.
We test the short list with people outside the project: can they spell it after hearing it, do they remember it a day later, and how does it feel.