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The Eleven · 10 of 11

Partnerships
Bring their crowd to yours.

The fastest way to a new audience is often someone who already has one. We find, pitch and manage the affiliates, sponsors and collaborators who bring their own crowd.

01 — Why it matters

Why it matters.

Partners lend you trust and reach you'd otherwise pay for. The best partnerships come from audience fit and shared incentive, not from swapping logos.

They only work when both sides win and the results are easy to see. That means clear terms, honest disclosure and tracking set up before the first link goes out.

02 — What’s involved

What’s involved.

01

Partner profiling

Who else serves your customers without competing with you, and who is worth approaching first.

02

Outreach and pitch

A concise offer and a respectful, personal approach to each prospect.

03

Deal structure

Affiliate terms, sponsorships and co-marketing arrangements written in plain language.

04

Co-branded assets and tracking

Landing pages, tracked links and promo codes so every partner's results are visible.

03 — How we research it

How we figure it out.

  1. 1

    Look for audience overlap

    We map who already reaches your customers: creators, local organizations, complementary businesses and publishers.

  2. 2

    Vet each prospect

    Reach, engagement, reputation and brand fit are checked before any conversation starts.

  3. 3

    Structure it fairly

    Terms in plain English, with the disclosures that advertising rules require for endorsements and affiliate links.

  4. 4

    Track and review

    Unique links and codes, a quarterly scorecard, and a simple rule for renewing or ending each partnership.

04 — What you get

What you walk away with.

Deliverables

  • A target partner list
  • Outreach templates and a one-page offer
  • Tracking links and landing pages
  • Partner scorecards
  • A relationship calendar

A good fit when…

  • You have an audience-first business such as content, travel or hospitality
  • You get sponsorship or collaboration requests
  • You'd like referrals without buying ads

Ready to turn up partnerships?

Get an estimate →