Email is the channel you own: no algorithm sits between you and the people who asked to hear from you. We build the list, the newsletter and the automated sequences that keep working while you're busy.
Email reaches people who already raised their hand, costs little to send, and is easy to measure. A good welcome sequence alone can do more than months of posting.
It's also regulated. Consent, unsubscribe links and a physical mailing address are required, and sender authentication affects whether your messages reach the inbox at all.
Clear signup points with consent and, where useful, a few preference questions.
A branded template and an editorial rhythm you can keep.
Welcome, follow-up, re-engagement and post-purchase sequences that run on their own.
Sender authentication (SPF, DKIM, DMARC), list hygiene and legal basics set up correctly.
Who's on the list, how they got there, and how engaged they are, including contacts stuck in spreadsheets and inboxes.
The points in a customer's journey where a message genuinely helps: signup, inquiry, purchase, a quiet few months.
Sender authentication, list cleaning and compliance review before anything is sent at scale.
Subject lines, send times and content types, judged by clicks, replies and conversions, since open rates are inflated by privacy features.